Search Engine Marketing

What is the Hoopla about Search Engine Marketing a.k.a SEM. There are many websites that displays the definition. You can look it up if you want, but well since you are here, why not read on and see what’s it about.

I am not any Online Consultant, that will define Search Engine Marketing and tell you to buy links on high PR(page ranked) sites, or buy my video for guaranteed results etc.

I am an Online Entrepreneur, who has learned things and applied it through work the hard way.

Here its is, in simplest terms “Search Engine Marketing is nothing but methods and ways in ensuring that your website is properly viewed and advertised in the online world-wide web using the different search engines.”

If you have a website, you need to make sure its seen by others.

The concept is like a party. You want to organize a party on new years eve. There are 100s of parties during that time. You spent a lot decorating, conceptualizing themes, and making sure, if people come, they would have a time of their life. And then, you wait…… and wait……. and wait. No one turned up? Well how would they, in this festive season with so many parties to choose from, how will they know you are having a party? how will they know you have some unique themes? how will they know your party is gonna be a blast? and how will they reach you?

What you need to do is send advertisements using various media to draw the crowd to your party. Once they are here if your party is really that good, what they would do is stay longer, invite or call others, and would become a loyal fan of your parties. Next year they would wait for it to happen again, and make sure this time they are not alone !!!. So slowly over time, you party gets bigger and bigger, and the place to be, provided your party really rocks!!

That’s exactly what SEM is, where instead of the party you have a website. Just having a site won’t help you get traffic or customers, you need to advertise about it. Well you can spend money on print ads, but tell me frankly, how many times have you read a website ads in a newspaper, remembered the URL, went back switched on your computer, typed the address and visited it.

Best way is to advertise to people who are already online, and the method is called SEM.

Some broad categories of SEM are:-
———– Search Engine Optimization, its best way, takes time, can do
without investing on ads.
———– Paid Advertising, Links, ads, banners etc. AdWords, Yahoo Search
Marketing are a couple of examples.
without investing on ads.

Together with the following methods listed below they are called Online Marketing in General :-
———– Social Media Optimization, ads and popularity on social media sites like
Facebook, Twitter etc can go a long way.
———– Email Marketing, there are lots of myths about this form of marketing out
there, will discuss in the respective section.
———– Mobile SEO, the latest addition to the SEM bandwagon.

Any comments or correction, would be widely appreciated. It’s an open forum, if you want to know more, please check About Me section. I am not a marketer, and I don’t charge for anything. Created this blog to share and care .

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